Ranking on TOP on Google Search is as important as having a cake on your birthday. On Google, 63,000 search queries happen every second and 5,60,00,00,000 that is 560 crore search queries in a year.

As per the data from Smart Insights, almost 70% of people click and open websites from the TOP 5 search results only.

Just think for a minute if your business website/blog ranks on the top search queries of Google then you can experience an increase in your website/ blog visits, leads, as well as sales by most likely 10X.

Performing Search Engine Optimization is crucial for any business to get on TOP of Google search and as the world is getting digital day by day local businesses based in Rajkot, Jamnagar, Porbandar, Bhavnagar, Junagadh, and other parts of Porbandar, Gujarat need to take their business online as well as they need to be present on TOP of google search so that when a potential customer from your local area searches for your product/ service to convert him/her into your client.

For Instance: When a person moved from Jamnagar to Rajkot for work and now he is searching for a good place in the city to stay for 2 nights and he is searching on Google “Best Budget Hotel in Rajkot” but your business is not present/ ranking then sadly you didn’t know but you lost a good customer.

Having a Website without SEO is like having a business but keeping it secret.

Don’t let this happen to your business,

Follow these Professional Tips and Tricks to help your Porbandar, Gujarat based business, startup, company Rank on TOP of Google:

1. Build a User-Friendly Website or Improve User Experience on your website (if you have it in place)

Google is optimizing it’s ranking policies constantly to make it best for users to get the best possible results and answers to their queries and to cope up with that any business website needs to focus on enhancing UX (User Experience), So it’s a win-win for both the search performer as well as the website owner. Here are some great tips to deliver the best User Experience:

• Write Easy to Read Content

  • Focus on Quality
  • Shorter and Crisp Paragraphs
  • Use Bullet Points
  • Appropriate White Space
  • Use Im age and Creatives

2. Create Google My Business Account

Google My Business is the most vital place to list your business. As per the reports by workstream, more than 35% of local search traffic comes from Google My Business, and without listing on GMB your business may be losing a lot of customers (that you don’t have any idea)

Follow These Steps to create and optimize your Google My Business Profile:

1. Create your Google My Business Account with Business email
2. Request for your Google My Business Profile Verification and Claim your Ownership
3. Provide Accurate Information about your business
4. Must Include: Logo, Photos, Hours of operations, Google Map Coordinates
5. Post Content (Images, Updates, Offers) Regularly.

Note: Make sure that you must put NAP (i.e. Name, Address, Phone) of your business SAME at each and every portal, it will increase your business authenticity as well as improves ranking chances for your local pack.

3. Encourage your Customers to Post a Review on your Google My Business Page

Getting your customers to write good and positive reviews about your product/service or as a business, in general, will be like Hitting Two targets with One Arrow - As it will give a signal to Google that people in your area are liking your business and then Google will promote your business and On the other side it will enhance Trust for your business and encourage customers to buy from you.

We can’t stress it enough that how important this is, Let me explain you with an example:

If you have owned a salon/ beauty parlor / Spa in any city of Saurashtra, Gujarat like - Jamnagar, Rajkot, Porbandar, Junagadh, or Bhavnagar and you have your business listed on Google my Business with glowing reviews on your business, then it will encourage Google to put your business on TOP of Searches or #1 also and in addition to that, it will help the search performer to make a positive decision to come and visit your Salon/ Beauty parlor / Spa as they will find it trustworthy.

Online Reviews are like modern-day word of mouth recommendations, and as per the surveys by Bright Local 85% of customers believe in online reviews as much as a personal word of mouth recommendations.

4. Optimizing Voice Search

Voice Search is the trend right now and it will account for major search volume on Google, it is growing at a rapid pace and as per the statistics by Think with Google. By 2021, Voice Search on Google accounts for almost 20% of Total Google Searches if you still have a clear idea let me give you the number, Google Voice Search accounts for 12,800 search queries happening every second, and 1,20,00,00,000 that is 120 crore search queries in a year.

So now, you need to keep up with the voice search demands by focusing on these things:

• Analyze your business thoroughly and list down the questions that How your customer will ask questions for your product or service
• Focus on long-tail keywords
• Write your content in a conversational tone
• Keep your writing style in a Reader-friendly manner
• Keep your Business profile updated: Working Hours, Holiday updates, Offers, etc.

For Example: if you own a bakery/cake shop/restaurant/cafe in any city in city or town like Rajkot, Jamnagar, or any other in Porbandar, Gujarat. And there is a long holiday (holiday for more than one or two days) coming next week, so you need to keep your Google my Business and website updated.

So, when someone asks on Google:

“Ok Google, Which bakery or cafe is open on this holiday till midnight” and Boom Google Suggest your Business.

5. Use Online Business Directories (for Citations, Backlinks, and Better Results)

Creating your Business profile on Business Directories or Web 2.0 (s) will give numerous benefits for your business

• Wide Audience for Better Reach
• Increase Business Visibility
• Builds Trusts
• Creates Business Citations
• Get High-Quality Backlinks
• Best of All: BOOST LOCAL SEO

For Instance: Here is the list of high-quality Business Directories:

• JustDial
• IndiaMart
• JD Mart
• Trade India
• Yellow Pages

Important: While listing your business on any of these directories make sure you follow these fundamentals accurately, these are:

hello@saurashtratech.com

• Accurate NAP (i.e. Name, Address, Phone) of your business SAME at each and every portal
• Link your Website to the Directory (It will add as a Backlink to your Website)
• Add logo and Images
• Detailed Business Description including all major Products and Services

It will improve your business ranking but note that you should only register your business on High-Quality Business Directories and Web 2.0 (s).

Conclusion

By following all these steps it will help you to improve your business ranking on Google and get benefit out of it.

However, If you are planning to Rank your Business on TOP of Google and Rank #1 on Google, We insist you to take professional advice, guidance, and support. We at Saurashtra Tech have a team of Search Engine Optimization (SEO) Specialists to help you to take your Business Digital and Make Rank on TOP of Google.

So, Are you Serious and Planning to make your business Rank on TOP?