Social Media is Like Fire, Content acts as Fuel. i.e. If used in the Best way your Gujarat based Business can be Viral on Social Media.
As per Grant Cardone, American #1 Business and Sales Trainer - “Interactions Leads to Transactions”, you need to Display, Contact, and Interact with your Potential Customers Constantly to Get Business out of it.
The Best Answer is Social Media
On Social Media like Facebook, Instagram, YouTube, Pinterest, Quora, WhatsApp, and much more platforms are popular among your Potential Customer and They are present there on the majority of platforms
As per the report by Statista Social Media is the place where every individual is scrolling nowadays. Almost 40% of Indians are using Social Media once a day that is 50 crore users. Every Individual spends about 2 hours and 25 minutes per day on Social Media Platforms.
As more and more people get in the habit of opening social media handles N number of times in a day and getting connected.
That’s where your potential customers are…
Social Media Applications are the Best-in-Class Products for Small Businesses, Startups, as well as for corporates where you can Display, Contact, and Interact with your Potential Customers at almost No Cost.
The Advantages of using Social Media for your Business is endless and it has the power to drive new customers to your Porbandar, Jamnagar, Ahmedabad, or Rajkot based Business
If No is the answer, then Don’t Waste time just hop on to these Popular Social Media platforms and create your business Profile
Facebook, Instagram, YouTube, Twitter, Pinterest
(Add These Icons and then Link it NO NAMES)
Generally, Using Social Media is easy-peasy
However, Using Social Media Platforms for your Business or Company is quite different
Businesses and Startups focus on building communities and then converting them into customers. This is the power of social media. It is a powerful platform for Displaying, Connecting directly with social media users with similar interests, and creating your audience to Build Brand Identity and Brand Loyalty for your Gujarat based Business.
In addition to that, social media is an efficient medium for lead generation. You can create the content and resources that will add value to your followers and potential customers.
So here are the Steps and Tips that you should follow for your Business Social Media Strategy:
1. Have a Proper Documented Plan
Prior to Posting content on your business social media handles, you must have a proper Plan, Strategy, & Goal well visualized and documented. In Marketing there is a proper structure to plan your Goals, It is called S.M.A.R.T. objective strategy, S.M.A.R.T. stands for S - Specific, M - Measurable, A - Attainable, R - Realistic, T - Time-Bound.
The Better you Know your Audience, The Better your Targeting Plan will be to get the most leads, conversions, and sales out of it.
The Points to consider are:
- Gender (Who They are)
- Location (Where They Reside)
- Occupation (What is Their Job)
- Interests (What They Like)
- Approx. Earnings (What They Earn)
- Point of Interaction (Where to Target Them)
- Other Demographics as well (Like Age, Family, etc)
Key Performance Indicators (KPIs): List down the Data Points which will track your social media performance and note down things that you want to achieve to make a positive difference for your profile. For Instance: First 1000 Followers or 40% Engagement Rate, and much more.
Create a Social Media Content Plan to plan out and design creatives according to plan for your social media profile and It’s recommended to have a content plan ready 1-2 weeks before posting.
2. Find your Target Audience
Find your Target Audience
There are almost 20-25 major social media portals well known in Saurashtra, Gujarat, and India But Before Setting up your Social Media profile on every platform you need to find where your target audience is available, Then once you have figured that out, then build your Business profile on those portals only, To save your Time and Effort and divert it to more beneficial platforms for your Business Social Media Profile and Grow your Business.
3. Consistency & Engagement is the Key to Success
Success on Social Media is what every Business going Digital aims for, However, the definition of success may differ from person to person, For Instance: Getting 10K followers, Creating Content to make it Viral, and much more.
Moreover, Achieving success on Social Media depends on two things: Consistency and Engagement.
Consistency: Post Content Regularly, It gives signals to the Algorithm to suggest your profile to new users and it also Builds Trust among your followers.
Tip: Posting Content Regularly means if you post content on weekends then be consistent with it, if you post 4 days a week be consistent with that. Posting Content Regularly doesn’t mean posting content daily.
Engagement: You should aim to deliver content that could be Entertaining, Engaging, and Educational that is relevant to your Business, Industry, and your Business Style. It will lead to more engagement on your social media profile.
Note: Engagement is defined as the total number of interactions your content receives divided by your total number of followers, multiplied by 100% (Interactions are referred to as Likes, Comments, Shares).
4. Have a Tone & Be Different
You should decide The Tone in which your Business Social Media Profile will interact with your followers, it can be friendly, it can be humorous, it can be professional or formal as well. But remember that once you have finalized a tone then stick with it and don’t change it.
For Instance: Swiggy has a Friendly Tone whereas HDFC Bank has a Formal Tone
Be Different from the crowd and your competitors and do things differently, Post Interactive Content, Trending Content, Meme based Content, etc. Post Content by which your target audience resonates.
5. Use Post Scheduling Portals
It can take off a lot of burden from your shoulders, Scheduling Tools like Sprout Social, Hootsuite, CoSchedule, etc. manually posting content can be a hectic as well as a tedious task, and you may miss-out to post in some situations but social media scheduling tools will be a Blessing in disguise in your Social Media Marketing for your Gujarat based Business.
