Every Businessman aspires to build their Business into a BRAND, A Brand Name that everyone looks up to and trusts it. Upgrading your Business and Building a Brand out of it is the need of the hour.

You may be thinking that Branding is for Big Corporates or Mega Companies only But it’s not Ture.

Brand Identity Building is just as important for Small Business, MSMEs, Startups based in Saurashtra, Gujarat as it is for Big Companies. Moreover, Big Corporates and Businesses do prefer to do their Business Branding like they are closely associated with their customers and audience

For Example: Zomato does Brand Identity Building Seamlessly

There are many Brands that prefer to Build brands like they are small businesses to portray everyone - i.e. each and every individual can have access to their products and services. For Instance: Burger King

By performing this, they appeal to Every Indian Individuals no matter whether they are students, Lower Income Family or Middle Income groups.

We get in touch with many small businesses, MSMEs, Startups based in Porbandar, Jamnagar, Rajkot, Ahmedabad, Bhavnagar, Surat, and from many other cities as well in Saurashtra, Gujarat. All of them feel and understand the need of Branding, Upgrading your Business, and Building a Brand Identity But majority of them don’t know:

What is Brand Identity?How to Build a Brand? How to Upgrade your Business? How to refurbish your Gujarat based Business into A Brand?

No worries, In this Blog you’ll get answers for all of it - To make your Saurashtra, Gujarat based company into a Brand.

1. Brand Identity Designing:

Building a Brand means when your does the talking, i.e. crafting a brand identity for your business to pass-on the message your business is trying to tell with your target audience. Just like the Gujarat based companies Built Brand out of their small businesses - Amul, Balaji Wafers, Tata Salt.

All in all Brand Identity is the difference between Company and a Successful Company, To know more visit: Brand Identity Design

2. How to Build a Brand?

There are many ways and elements through which we can build a Brand out of a business - Logo Designing, Graphic representation, PPC, SEO, Social Media Marketing.

However, Combination of all of these will lead to creation of Successful Brand Identity for your Gujarat based Business.

The most impressive method nowadays is Social Media Marketing, and unleash the power of social media to get the most benefit from it, to get Optimal Brand Recognition.

3. How to Upgrade your Business?

Now, here are the steps as well as Tips and Tricks to Upgrade your Business into a Brand.

• Have Presentable Logo, Graphics and Content
• Have a Synchronized Profile Everywhere
• Identify your Audience
• Define your Brand - Think of it as a Person
• Connect with Audience - As a Long term Relationship
• Build a Community
• Interact with Customers & Audience Constantly (with same the Tone)

4. How to refurbish your Gujarat based Business into A Brand? Via Social Media

Upgrade and Build your Business into Brand by following these Steps and Tips:

1. Be Present All Over the Internet

   The Internet can amplify your business multiple times. Your Business needs to have a presence on all over the Internet let it be- Blog, Website, Forums, Social Media - Facebook, Instagram, Pinterest, YouTube, and many others.

2. Fully Update Social Media Profile

   Use All Major Features of the web based platforms and keep it up to date and synchronized across other platforms as well.

3. Identify, Connect, & Build

   Identify your Target Audience, Connect with them in addition to that stay in touch via Comments, Replies, DMs, Q&As etc., and Eventually, Build a Community of Like-minded People. For Instance - A community of Coffee Lovers by SleepyOwl

4. Plan a Social Media Strategy

   Plan, Strategise Content for Social Media with keeping in mind Every platform is different from each other therefore it’s also important to generate different content for each social media platform

   Note: Atleast have Advanced Content plan ready for a month in advance

5. Content is The King

   Yes, Content is the King - Everyone loves to Read,stream, and watch. That’s why as a Brand you need to make sure you post Content Constantly. As we all know Consistency is the key. People will Like, Comment, Follow, and Buy.

6. Keep Up with The Trends

   Buck the Trends, Keeping up and posting as per the current trends leads to maximum reach and enhanced engagement on social media.

   Tip: Remember to Focus on Build Relations and Connections, not Followers

If you are Interested to Upgrade your Gujarat based Business into Brand