The World is changing rapidly and technological changes are seen significantly in this 21st century where everyone is connected with each other with the internet on their phones, laptops, PCs. When anyone wants to buy a product or service he/she starts researching products, that are available online. Obviously, That’s why most companies have websites. An online presence for your business helps with building your company brand, and it can also bring in most of your sales.
If you are investing in your marketing is focused offline, then to start investing in online marketing for starting your business online can be a little tough decision. But It doesn’t have to be. It starts with your online company profile - A WEBSITE.
A company profile contains information - about your business, your products/services, testimonials, your team, and much more, that will be used on your website and on various social media channels. If you think the website is a simple digital letter to tell about your business to your customers, That’s totally wrong. You are going to have to dig a little deeper than that where potential buyers can buy from your website and can be repeating clients.
There are several advantages and minute disadvantages of having a website for your business.
Nowadays, more and more businesses are getting online. there are around 1,197,982,359 websites online in January 2021. Now, If you don’t take your business seriously and take it to the World Wide Web, you could miss out on potential customers, sales and profits.
According to data collected by Statista, In 2019, it estimated 1.92 billion people purchased goods or services online, and during the same year, e-retail sales surpassed $ 3.5 trillion worldwide. So having a website designed for your small business or a company is one important step towards getting a slice of the internet pie.
Let’s discuss the advantages and disadvantages of having a Website for your Business
Pros of a Business Website
24/7/365 Availability - Anyone, Anywhere & Anytime
The first and best advantage of having a website is your business information and details about your products and services can be accessed by anyone, no matter where they are in the world or what time of day it is. With the help of the internet that is online 24 hours a day, 7 days a week. So even if your business isn’t open your website will be!
Nowadays, people are using their mobile phones more and more to browse the internet, find out about businesses, and even buy products and services. Starting from small - if your website gives a short description of your business it might help the customers to find your business location while they are traveling and searching for something related to your business. This is most important for businesses that want to expand their customer base and grow their market.
Advertising
Advertising in a generic offline manner is quite costly and if you think of the website in terms of advertising and publicity for your business. The cost of having a website for your business website is comparatively very low. You need a suitable domain name and good quality Webhosting, and a well-designed and developed website by professionals, and you’re ready to go. The ongoing costs are minimal, but the potential return on investment (ROI) could be quite significant. Think of your business website in terms of advertising for your business and you’ll be more likely to see the immense value in doing it.
Bridge The Gap
Over 5 billion people around the world, in 200+ countries, are equipped with the internet and are interested in collecting information and buying things online from all over the world.
Now here comes the invaluable asset of the website where it helps to know your business, products/services, Processes, Reviews, and much more. We are able to know all about the business and products/services by clicking a few buttons on our phones, and interested customers can visit and communicate with businesses around the world. Can buy products and avail services from anywhere in the world.
Brand Building & Trust
Your business brand is crucial for its success and your company profile (Website) is one aspect of brand building. Delivering on the promises and engaging with your audience is where Brand Identity comes into play. Only promise what you can deliver, and In order to build a solid reputation and brand identity, you can contact expert professionals.
Having a commanding online presence makes consumers feel more comfortable about dealing with your business/company. Many prospects will do a quick online search to see if your company is Trustworthy/legitimate. If they don’t gain trust from the website, they might assume that you aren’t a professional business, they may jump-on to your competitor - which is a disaster. So don’t let it happen and gain the trust of your potential clients by getting a website built from Professional agency
Cons of a Business Website
Crashes & Downtime
A website-crash - it’s a terminology used when a website suddenly stops working. This is a disadvantage for a business. If your website is frequently crashing or unavailable then people will not be able to find information about your business and would jump on your competitor’s website by which you could miss out on potential sales.
Downtime is referred to a situation when the website slows down due to unexpected glitches.
One of the main reasons why You Need Good Web Hosting For Your Business.
Overall, This situation comes and lasts for a few minutes and it can be easily curbed by having ongoing support from your website developer.
Security and Privacy
The website needs to have good security and it can be done by having SSL security - where the data is secured during communication to a website over any network and this security can be ensured by the developer to get your website secure and trustworthy.
Conclusion
Having a website for your business is a lot more advantageous and comes with a lot of benefits to grow your business online and take your business a step ahead.
What are you waiting for?
